Achieve Better Results with a Topical Map for Local SEO

As a key strategy for businesses seeking web visibility, local SEO can be significantly improved through the intelligent use of a topical map.

To begin with, let's define what a topical map is. It's a method to organize closely related topics or keywords into a coherent structure that makes website content more navigable for users and caters to search engine algorithms.

A topical map works best when it caters directly to the common search phrases used by your target audience. Using this knowledge, topic clusters can be developed around high-performing keywords to boost organic traffic.

First and foremost, thorough keyword research must be your initial step. Using platforms like SEMRush or Google Keyword Planner allows you to find high-volume keywords with low competition linked to your services or products.

Following keyword research, create topic clusters around your primary keyword for each page. Each secondary keyword will become its own separate sub-topic, all combined and interlinked to direct back to the pillar content.

Incorporating a website topical map into your local SEO strategy can lead to immense benefits. By structuring your website content in a manner that helps search engine algorithms understand its relevance, your site will likely show up more frequently in search results, driving more traffic.

All in all, with a well-planned topical map, you can substantially improve your local SEO and make your website significantly more accessible.